Posts Tagged ‘Cheltenham’

“Case for Cheltenham” Revived in Type Face Vogue

Bauer Foundry’s Fortune is current revival of 19th century faces English type founders first to experiment with commercial type designs Bertram Goodhue designed most famous of all U.S. type faces in 1896 A German type named Fortune, introduced during the summer of 1955, has brought up once again the much-discussed “Case for Cheltenham.” Fortune is [...]

Return to Old Type Faces in Vogue in National Ads

For several years now there has been talk of Cheltenham, that old workhorse and most famous of American types, being in “revival.” In the strictest sense of the word, however, “Cheltenham” has never been completely out of vogue as a dependable type for advertising and general utilitarian purposes. To be sure,Cheltenham went into some disfavor [...]

April 23

April 23, 1924, Bertram Grosvenor Goodhue, American architect, died. While Goodhue achieved notable success in his profession, the printer’s fraternity is most interested in his contributions to the book arts. Beginning his career at the same time and in the same spirit as the William Morris revival, he produced innumerable decorative designs in the medieval [...]